Name the project folder before the camera comes out of the bag. A date and a client on that folder is how the job stays findable after the adrenaline is gone. Cards labeled Monday, selects called final-final, and a text thread called "pics" are how a good shoot becomes a week of searching.
The name is not busywork. It is the address of the job. When the editor, the client, and you all open the same words, nobody has to ask which link is current. When the names disagree, every version feels official and none of them are.
A name a stranger can read
Use the client, the date, and the job. "Northside-2026-09-12-keynote" beats "shoot 3." Put selects, audio, grade, and delivery inside it as folders, not as a dump. If a person who was not in the room can tell what each folder holds, the name is finished.
Bizzi Cloud is built for that shape. The project, the subfolders, the review, and the branded transfer can share one name. Gallery Suite is on paid plans, so the stills do not need a second product with a second password. The essay on moving client footage is the delivery half of this habit.
Do it before you are tired
Naming at the end of a twelve-hour day produces the bad names. Naming in the morning, before the first battery, produces the names you can still trust on Thursday. Make the folder when the job is booked, not when the card is full. The deposit and the folder should land on the same day.
A direct next step
Look at the last three deliveries. If you cannot tell the client and the date from the folder name alone, rename the next one before you shoot. The camera work can be brilliant. The folder is how anyone gets to see it.
Tags: folders, delivery, workflow, Bizzi Cloud
