The RICE Way Challenge About $75,000 raised toward $100,000

Douglasville, GA, serving Atlanta

The RICE Way Challenge

Storytelling for a fundraising campaign at the Russell Innovation Center for Entrepreneurs. The published result is the money raised, not a promise about the next campaign.

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Russell Innovation Center

The published result

The RICE Way Challenge is a community fundraiser for Black owned businesses, run with the Russell Innovation Center for Entrepreneurs in Atlanta. Cochran Films contributed to the promotional work.

The campaign raised about $75,000 toward a $100,000 goal.

A related cut, National Small Business Week, introduces RICE stakeholder Channing Baker of Evolve Contractors. Business March Madness is another film from entrepreneur programming at the center.

The RICE Way

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Frame from the Russell Center Family Matters film Event videography Frame from the Ceven Skin commercial Videographer in Atlanta 2 Hours + 60 Sec. Recap $500

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Call (470) 420-2169